What is a Career in PR Management?

I am very curious about a Career in PR Management. Almost everyone seems to be talking about How to start a Career in PR Management, while I want to first develop an understanding of What is a Career in PR Management. I was Googling about a Career in PR Management and was lucky to find: https://www.lifepage.in/career/20171027-0007/Arts/Mass Communication/Career-in-PR-Management/english

Mala Kashyap's take!

Mala Kashyap has 12 years & 10 months of professional experience in PR Management. Mala Kashyap has worked in PR Management as Deputy General Manager in Gourmet Investments Private Limited. In Mala Kashyap's own words, this is how Mala Kashyap got into PR Management: "In my 12 years of experience, I have worked with finest companies such as, Elle Magazine, Fever 104 & Conde Nast India. I have been working with associated with Gourmet Investments Private Limited as a Deputy General Manager since 2017."

Career Video on PR Management

In a video, Mala Kashyap has talked about various aspects of a Career in PR Management. Mala Kashyap started by explaining PR Management as: "Public relationships professional plans and direct the creation of material that will maintain or enhance the public image of their employer or client." It was an amazing video with great information.


It is easy to Google information about what Qualifications are needed to enter PR Management, this video went a step ahead to talk about the body of knowledge one needs to develop to excel at PR Management. Mala Kashyap touches upon these in the Education section of the Video:
  • Brand
  • Psychology
  • Consumer Behaviour
  • Marketing
  • Sociology
90% success in real life depends on Skills. It is crucial to understand these.
Mala Kashyap then explains why these Skills are essential for a Career in PR Management:
  • Communication
  • Team Work
  • Confidence
  • Agility
  • Observation
  • Patience
  • Decision Making
  • Convincing Power
  • Adaptability
  • Positive Attitude
  • Listening
Positives of this Career are quite interesting.
Mala Kashyap believes that the following are some of the Positives of a Career in PR Management:
  • Meeting People
  • Being Ambitious
  • Building Relations
There are a few Challenges in this Career which one needs to be cognizant of.
And, Mala Kashyap believes that one needs to prepare for following Challenges of a Career in PR Management:
  • Work Life Balance
  • De Motivation
  • Competition

In the final section of the video Mala Kashyap talks about How a day goes in a Career in PR Management. This video is by far the best video on a Career in PR Management, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20171027-0007

Career Counseling 2.0

This video on a Career in PR Management opened my eyes to a completely new perspective and got me interested in LifePage. LifePage allows you to explore thousands of Career Options. LifePage is the world’s most evolved Career Platform. You can use LifePage to find your Career Objective. LifePage also offers the most comprehensive Career Planning process. You can use LifePage to explore more than a thousand Career Options. LifePage has the most exhaustive Career List. It is truly Career Counseling 2.0 LifePage is Career Counseling 2.0 - while most platforms continue to use age old psychometric tests to identify hidden skills and interests of individuals. LifePage has turned the tables completely with an Awareness based approach. Read about them on: https://www.lifepage.in

Similar Career List on LifePage

I continued with my research on LifePage and thoroughly studied these links to gain more perspective:

Information about other Career Options

There are innumerable Career options in the world and these are definitely worth exploring:


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Another very interesting website is created by the leading architecture, interior, landscape design consulting practice in Dehradun A K Associates: http://www.aka.net.in

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